Monday, October 6, 2014

Bucket List Campaign by Malaysia Airlines stirs controversy

  In this report we can and should sympathise with the criticism of the airline for using the term "Bucket List" in a campaign. But is it possible that the advertising agency staff were not native speakers and did not fully understand a term they may have first seen on a Hollywood film? WOK here are language, emotion, reason and sense perception. There may be others too. What do you think?

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